The creator of the Bubi Bottle - Craig Madaus


A Message from Craig Madaus, CEO & Founder:

“At Bubi Bottle LLC., we strive to produce the most safe and environmentally friendly products that are innovative and compatible for any use. We combine both durability and fashion into one single product to conquer your average day or biggest adventure yet. What began as a sailing adventure in rough seas became a goal to make hydration convenient while reducing plastic pollution on our planet.
As CEO, I am proud to represent Bubi Brand LLC. and work hand in hand with my team to ensure customers are treated with respect and satisfaction. Thank you for supporting our mission and becoming part of our Bubi family.”

Craig Madaus - the creator of the best water bottle ever!

Craig Madaus
CEO & Founder


Meet Craig Madaus, Inventor of the Bubi Bottle

How do you make the most innovative multi-use silicone bottle in the world? Well, if you’re Craig Madaus, you take a job loss, add some yoga and Starbucks, mix it up with a monster storm at sea, and you’ve got Bubi Bottle…a scrunchable water bottle that you can use for waterproof storage, hydration, heating soup and tea, as a hot or cold pack…and then roll up to fit in your pocket.

Typical for Craig, it was an adventure the whole way.

After losing his job in advertising, he spent his days walking around New York, taking Yoga classes and talking to people at Starbucks. No one was hiring, and the future looked, well, pretty dry.

As he searched for a new position, and a new life, he took on a temporary job as part of a sailboat crew, delivering a boat from Connecticut to St. Thomas.

Somewhere between Bermuda and St. Thomas, the boat encountered 30-foot waves and high winds. The boom broke and split in half as they tried to steer through the storm. According to Craig, it was terrifying. The crew somehow muscled through it.

But then refrigerator broke, and they faced five days on the open sea with only one sail. Their food supply was rotting. To make things even worse, the boat was taking on water at an alarming rate.

The crew took turns emptying the boat in shifts. Craig’s shift was 2 a.m. to 4 a.m.

As he emptied the cold water through the black, chilly night, he recalled his yoga classes, when he lugged around an enormous bottle of water from his yoga classes to his interviews. Later that night, as he crushed disposable water bottles to put in the garbage, he realized that their design, with concave bottoms, made it so he couldn’t completely flatten the bottles.

Suddenly, he had an idea for a “scrunchable” reusable water bottle. Environmentally friendly. Completely packable. No more lugging embarrassingly big, clumsy, empty bottles to interviews.

As he stood there that night, all alone on the deck, the idea kept coming, refining itself. He could design a bottle that keeps water in, but also keeps it out. It could be used to keep supplies dry while backpacking or boating. He was getting excited.

If he designed this bottle to be flexible, you could be filled with oatmeal, beans, rice, keys, cellphones…whatever needs to stay dry, whatever the adventure. That’s when he knew safe, flexible, medical-grade silicone would be the perfect bottle material.

When he got home, waterlogged, exhausted and hungry, the first thing he did (after taking a shower and getting something to eat, that is) was ask his friend Kelly Torrence to draw the design for the bottle. He ordered business cards with a picture of the bottle, and a place where a potential customer could write down their email address and what color they wanted their bottle to be.

Then he went to Starbucks and started talking to people again.

He got almost 250 cards with color choices and email addresses.

After a whirlwind production process, 2,000 bottles were shipped to his apartment. Craig felt ecstatic to have the product, even though the boxes were taking over his entire living room.

After 20 minutes he realized he really didn’t have a clue as to how to get these into retail stores. So he went back to Starbucks, where business people hang out, and consulted with the people he chatted with there. Bübi bottles are now sold in 23 countries, at many of the world’s most renowned retailers like Brookstone, Fab, Dick’s Sporting Goods, and soon in Whole Foods.

What adventure will you take your Bübi’s on?

We continuously push innovation by making the drink bottle collapsible & flexible, made from BPA Free Silicone and with multiple uses created for anyone. Our company strives to make on-the-go hydration simple and convenient for anyone. We guarantee you’ve never seen a drink bottle like this one!


Features of the best water bottle ever!


Multi-use bottle

• Microwave* & dishwasher safe
• Mold-resistant
• BPA & Microbial free
• Silicone & reusable material
• Lightweight
• Foldable
• Flip inside out for a better clean

• Carabiner included for portability
• Built-in retainer to prevent leaks or splashes
• Puncture resistant unlike steel bottles
• Insulated for hot/cold temperatures
• Freezer safe
• Heat resistant to boil water
• Tested to meet EU, Asia, and FDA standards
• Sports cap available for easy sipping

*Remove carabiner before microwaving