Are you ready for a SAFE and REUSABLE water bottle that rolls up when you’re done? Well, meet the bübi bottle! Made from silicone, bübi is both BPA-free and microbial free making it safe for babies and children to use. Place the bottle over a fire to boil water or stick it in the freezer to use as a cold compress. This bottle is also microwave and dishwasher safe, flip the bottle inside out for a more hygienic clean. Say goodbye to cracks and dents because bübi is puncture resistant unlike steel bottles (alligator approved)! Stay hydrated with bübi, this bottle is essential for the rugged outdoorsy type, the gym workout fanatic, or the superhero mom! Happy sipping!
How do you make the most innovative multi-use silicone bottle in the world? If you’re Craig Madaus, you take a job loss, add some yoga and Starbucks and mix it up with a monster storm at sea. The result is bübi bottle, a scrunchable refillable water bottle that can also be used for waterproof storage, hydration, heating soup or tea, or a hot or cold pack. When not in use, this unique bottle rolls up to fit in your pocket.
Typical for Craig, it was an adventure the whole way. After losing his job in advertising, he spent his days walking around New York, taking yoga classes and talking to people at Starbucks. No one was hiring and the future looked, well, pretty dry.
When he got home, waterlogged, exhausted and hungry, the first thing he did (after taking a shower and getting something to eat, that is) was ask his friend Kelly Torrence to draw the design for the bottle. He ordered business cards with a picture of the bottle and a place where a potential customer could write down their email address and what color they wanted their eco friendly bottle to be.
Then he went to Starbucks and started talking to people again. He got almost 250 cards with color choices and email addresses. After a whirlwind production process, 2,000 bottles were shipped to his apartment. Craig felt ecstatic to have the product, even though the boxes were taking over his entire living room.
After 20 minutes he realized he really didn’t have a clue as to how to get these into retail stores. So he went back to Starbucks, where business people hang out, and consulted with the people he chatted with there. bübi bottles are now sold in 28 countries, at many of the world’s most renowned retailers like Brookstone, Fab, Dick’s Sporting Goods, and soon in Whole Foods.
The International houseware show, Best product concept,
The next big Zing, and parenting magazine award